The advantages of a direct PPA or Corporate PPA for a windfarm / solarfarm or corporation, datacenter or industry are shown below.

The advantages for windfarm/solarfarm are:

• Avoided retail margins on power. Direct long-term sale.
• Avoided retail margins on green certificates. Direct long-term sale.
• Price guarantee options. End-user is the natural risk owner for low power prices.
• Full transparency
• Reputable partner in case of future regulatory risk
• Control of who will use the green “credits” for this farm
• High-credit ratings of corporate end-users
• Higher bankability; lower financing costs

The advantages for corporations, datacenter or industry are:

• Avoided retail margins on power. Direct long-term purchase.
• Avoided retail margins on green certificates. Direct long-term purchase.
• 10+ year claim on “additionality”: that you helped to create more sustainability
• Full transparency on the origin of the renewable energy
• Public-Relation value
• Margin on power price guarantee options
• Securing renewable energy targets for a long period
• Securing your renewable energy targets at a lower cost